Talking to Decision Makers with Eileen Fisher
So how do you get to "yes" with business decision makers? Carl and Richard talk to Eileen Fisher about how tech folks can be more effective communicating with folks that aren't in technology but make decisions on what technology to use. Eileen runs through seven key points for talking to decision makers - staying clear of technical jargon when dealing with business people and focusing on the things that matter with those folks. They may think differently than you, but that doesn't mean they aren't thinking - you have to meet them where they are!
Guests:
Eileen Fisher
Eileen Fisher is a highly skilled marketing professional with more 20+ years of global, high tech marketing experience. What she likes most about her profession is the opportunity to explain complex technical information to people in a way that makes good business sense. She has been described as "exceptionally outgoing," which is true. This characteristic is what fuels her passion for being a trusted advisor and partner with customers, talking with them, satisfying their needs, and forming long-term business relationships. Eileen likes knowing we make a difference in customers' lives. Eileen understands the importance of consistent, cogent messaging at all levels. It's rewarding to have achieved positive influence over diverse groups, including key opinion leaders and media representatives. Her knowledge of marketing in the technology sector is significant. She has strong experience with Cloud/digital, social media, product development and launches and technical services marketing. Eileen has learned the secrets of navigating ambiguous environments to create optimum performance. Today Eileen is the founder and President of Fisher Consultants. They are a Personal and Professional Branding company focused on technology experts and ensuring they stand out as leaders in their areas of expertise. Prior to Fisher Consultants, she worked for a boutique SQL Server Consulting Firm, SolidQ as the Director of Global Marketing. The majority of her career was spent at Microsoft doing a variety of marketing roles including partner management, services, public relations, social media, campaigns, product launches, communications and much more. Contact Eileen at eileen.fisher@fisherconsultants.com.
Links:
- Win 10 Game Perf https://www.youtube.com/watch?v=PzeuUwy0oto
- Writing Copy for Business vs Technical Decision Makers http://fisherconsultants.com/7-tips-for-writing-web-copy-for-the-business-vs-the-technical-decision-maker